Your words.
Your starting point.
Describe a new place, bring an existing plan, or start with a space you love.

ARCHITECTURE, IN YOUR WORDS
That place in your head?
Let’s give it some space.
A NEW WAY TO IMAGINE
01 — 03Big ideas don’t always start with a blueprint.
Sometimes it’s a feeling. A saved photo. A room you can’t quite describe. Shrug is a conversational design studio for turning those beginnings into spaces you can explore.
This house is an interactive design concept. The conversational design platform is in development.
Describe a new place, bring an existing plan, or start with a space you love.
Explore the layout, materials, and light from inside the idea.
Bring the experience and the underlying architecture into the same conversation.

THE FEELING COMES FIRST
LESS TRANSLATING. MORE IMAGINING.
The space, the feeling, the things that matter. Every detail is a place to begin.
Explore from the inside out. Discover what a drawing alone can’t tell you.
Refine the idea through conversation. Change your mind. See what happens next.
FOR THE SPACES THAT DON’T EXIST. YET.